Google is not winning gold medals for its Olympic ads this year. After days of backlash, the company has decided to pull his controversial “Dear Sydney” ad during Olympic coverage.

In the 60-second ad, a father attempts to write a fan letter on behalf of his daughter to her Olympic idol, American track and field star Sydney McLaughlin-Levrone. The premise is the kind of saccharine ad you might expect to see at the Olympics, but things take a turn when, instead of helping his daughter write the letter, he simply has Gemini do it for them. “This has to be just right,” he says, before encouraging Gemini to tell Sydney how inspiring she is, that his daughter plans to break her record someday, and to add a “sorry, not sorry” joke at the end.

From the start, the ad has drawn the ire of the Internet. Many have advertisement on social media because you’re completely missing the point of writing a fan letter. (Which really comes down to making a genuine, human connection by being vulnerable and expressing how much your hero’s work has impacted your life.) Washington Post columnist Alexandra Petri a takedown written in which she says that “every time I see the television, I want to throw a sledgehammer at the television.” Others have pointed out that the advertisement encourages taking the easy way out instead of self-expression.

Meanwhile, in a rack Unpleasant multiple socketsGoogle acknowledged the negative feedback, but said the ad was not intended to imply that Gemini could replace humans entirely. The ad was meant to “showcase how the Gemini app can provide a starting point, thought starter, or first draft for someone looking for ideas for their writing.”

This wouldn’t be the first time that big tech companies have gotten involved while trying to show off the power of AI in an ad. A few months ago, Apple drew criticism for its “Crush” ad, which featured a hydraulic press cramming creative tools into a shiny new iPad. People were understandably angry about the imagery, especially since AI fuels fears that the technology will steal and replace the work of writers, artists, performers and other creatives.

At its core, tech companies are still struggling to read the room when it comes to AI. The “Dear Sydney” ad isn’t even about AI stealing jobs. People generally crave authentic connection. What makes a fan letter valuable is knowing that someone took time out of their busy lives to express what you or your work means to them. It’s hard to imagine McLaughlin-Levrone should not being moved by a child’s rambling letter with the occasional typo or strange grammar.

Ironically, the father’s words that led to his Gemini prompt were perfect enough. Conversely, the glimpses you can see of Gemini’s concept look more like a standard cover letter. Google may have wanted to show that Gemini is good at starting a concept, but it didn’t understand that business emails are one thing, but personal letters are another. Writing them shouldn’t be easy. Being nervous, pushing through, and still expressing your honest feelings — that’s the whole point.